Apr 23 2014 - 7pm The Fritz Cinema, Salt Spring Island April 23rd
Documentary Special Film Screening Event – “PROJECT WILD THING”
Salt Spring Island will get the opportunity to view a special screening of PROJECT WILD THING, a film that aims to reconnect kids with nature. Timed with Earth Day celebrations on April 22nd, this screening at the Fritz Cinema provides the entire family a chance to watch a film and engage in a timely conversation.
PROJECT WILD THING is an ambitious, feature-length documentary that takes a funny and accessible look at a complex issue, the increasingly fragile connection between children and nature. The aim is to kickstart a movement for social change, which gets kids playing outside freely and re-connecting with the natural world.
David Bond is a filmmaker and a father. Things have really changed since he was a kid. His children are hooked on screens and don't want to go outdoors. They want iPads, TV and plastic toys. The marketing departments of Apple, Disney and Mattel control his children better than he can. Determined to get them up and out, David appoints himself as the Marketing Director for Nature. With the help of branding and outdoor experts, he develops and launches a nationwide marketing campaign to get British children outside. But the competition is not going to lie down and let some upstart with a free product steal their market. PROJECT WILD THING is the hilarious, real-life story of one man's determination to get children out and into the ultimate, free wonder-product: Nature.
Contributors include: naturalist CHRIS PACKHAM, Professor AGNES NAIRN, writer and environmentalist GEORGE MONBIOT, scientist JAAK PANKSEPP, writer JAY GRIFFITHS, Professor MICHAEL DEPLEDGE, advertising guru MICHAEL WOLFF, and brain scientist Prof. Baroness SUSAN GREENFIELD.
PROJECT WILD THING is directed by and stars David Bond (ERASING DAVID) and is produced by Ashley Jones (both of Green Lions). The film's executive producer is Sandra Whipham for BRITDOC.
82 mins Feature documentary certified PG
This is special screening is being held in Celebration of Earth Day at The Fritz Cinema on Wednesday, April 23 at 7pm.
Please come early to get a seat. Admission is by $10 suggested donation. Proceeds go to the Centre for Child Honouring.